Exploring Key West From Every Angle

Key West
Tourism
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360 Degree View of Paradise

Fury Water Adventures teamed up with BlackDog to execute a fully integrated marketing promotion aimed at increasing jet ski ridership during the activity’s slow season. The Fury 360 campaign encouraged visitors to experience Key West from every angle, while providing them with significant savings via bundled packages.

Results

Digital Media
MM
Impressions
Package Website
%
Views Increase
Phone Inquiries
%
Increase
Foreground of a couple in a flotation vest, mask, fins and snorkel swimming in front of a Fury catamaran filled with onlookers

Bucket List Bundles

Guests were able to combine a variety of Fury activities with their 90-minute jet ski tour, including their glass bottom boat, snorkeling, and parasailing offerings.

The promotion not only incentivized jet ski ridership, but also provided customers with a full Key West experience, allowing them to explore the island on land, sea, and even air.

Making Waves

Overhead of a jetski speeding through turquoise leaving foam in its wake

The Fury 360 packages were promoted via various media outlets including print ads, email, social media platforms, and a dedicated responsive web page. While these deals were certainly shared organically, paid marketing efforts were also utilized for additional reach via Facebook Ads and Google Adwords.

Responsive Landing Page

Fury Jet Ski landing page in various devices

Flyers

Fury Key West Jet Ski flyer

Social Media Marketing

FACEBOOK CAROUSEL AD

Fury Key West Facebook promoted post

Online Remarketing Banner Ads

Fury remarketing banner ads

Email Marketing

Fury 360 Jet Ski email marketing

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